THE IMPACT OF GOFOOD PROMOTIONS AND APPLICATION EASE ON TRANSACTION DECISIONS OF UNM MANAGEMENT STUDENTS

Abstract

The purpose of this study is to examine the effect of GoFood Promos and Ease of Access to the Gojek Application on transaction decisions among students of the Management Department of Makassar State University, class of 2024. The approach used is quantitative with an associative method. A total of 377 students became the study population, and 80 people were selected using a purposive sampling approach with multiple linear regression data analysis. According to the results of the study, GoFood Promos have a significant effect on transaction decisions, while Ease of Access to the Gojek Application has no significant effect. Simultaneously, these two variables still contribute to transaction decisions.